U.S. Polo Assn. opens new Identity store in Hyderabad

Hyderabad, Nov 5 (TNT): U.S. Polo Assn. has opened a new Identity store at Himayatnagar in Hyderabad, expanding its retail presence in South India.

Actor Akhil Akkineni inaugurated the 2,105-square-foot store, which features the brand’s latest Autumn-Winter 2026 collection across menswear, footwear and kidswear, the company said in a release on Thursday.

The store introduces the brand’s refreshed retail format and features collections including Pacho, Varsity, Indigo, Corduroy, denims and shirts.

A key attraction is the specially designed ‘Shirt Bar’, which brings together a range of shirt collections in a dedicated space, catering to the strong consumer preference for shirts in South India.

Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said Hyderabad was an important market for the brand and the new store marked another step in strengthening its presence in the city.

The refreshed retail format aims to provide an enhanced shopping experience by combining the brand’s sporting heritage with contemporary fashion trends, he added.

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