Swiggy’s 99 Store accounts for one in seven food orders
Hyderabad, Aug 13 (TNT): Swiggy on Thursday said its affordability-focused 99 Store offering has witnessed strong growth over the past year, with the segment now accounting for one in every seven food orders on the platform.
Launched in July 2025, 99 Store has expanded to more than 500 cities with a network of over 1.8 lakh restaurant partners, the company said in a release.
The offering provides a dedicated section on the Swiggy Food app featuring curated food items and meals at price points of Rs 49, Rs 79 and Rs 99, with free delivery on orders above Rs 49.
Swiggy said the service caters to value-conscious consumers seeking affordable food options from established and local restaurant brands.
Popular categories on the platform include bowls and thalis, South Indian breakfast, burgers and American food, pizzas, beverages, chaats and snacks.
Customers in Tier-1, Tier-2 and Tier-3 cities can order from national QSR chains including Burger King, McDonald’s, KFC, Domino’s Pizza and Taco Bell, along with regional and homegrown brands.
Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said the offering was designed for affordability-focused consumers and had helped convert occasional online food-ordering customers into regular users.
He said monthly orders through 99 Store had grown 2.4 times over the past year, while the offering had also helped restaurant partners acquire new customers and improve retention.
Swiggy said 99 Store was also emerging as a preferred platform for healthy food options and was expanding its reach through new cities, restaurant partners and users.
The company said restaurant partners were receiving incremental orders from customers who may otherwise not have ordered online, while the dedicated 99 Store section was improving discoverability and engagement.
Swiggy added that users placing their first order through 99 Store were showing higher retention compared with the broader platform, with occasional users increasingly converting into regular customers.
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