Mumbai, Apr 30 (TNT): Reliance Retail Limited (RRL) on Thursday announced the acquisition of Anomaly, a global haircare brand founded by Priyanka Chopra Jonas, marking a significant expansion of its fast-growing beauty portfolio.
The acquisition includes Anomaly’s trademarks, brand assets and digital properties, giving Reliance Retail full ownership of the brand’s intellectual property and ecosystem.
Launched in 2021, Anomaly is positioned as a clean, vegan and high-performance haircare brand offered at accessible price points, with an established presence across key international markets.
RRL said it plans to scale the brand through its extensive retail network and omnichannel platforms, including Tira, as part of its strategy to strengthen its footprint in the beauty and personal care segment.
Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said the acquisition aligns with the company’s focus on expanding its portfolio of high-growth, new-age beauty brands.
She added that Anomaly’s strong global positioning and clean formulation philosophy make it a compelling addition, with significant potential for growth in India through Reliance’s consumer reach and retail capabilities.
Reliance Retail will prioritise India as a key market for expansion, focusing on innovation tailored to local hair and scalp needs, while continuing to grow the brand’s presence in regions such as North America, the United Kingdom and the Middle East.
Priyanka Chopra Jonas will continue to be associated with the brand as Creative Director, overseeing innovation, brand vision and product development.
The company said the move reinforces its strategy of scaling future-focused consumer brands by combining global brand equity with its retail scale, market expertise and digital commerce capabilities.
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