Reliance Consumer Products launches Joyland flavoured milk in Tamil Nadu
The product is available in Strawberry and Vanilla flavours and is made with dairy ingredients, offering consumers a convenient ready-to-drink beverage, the company said in a release.
The launch expands RCPL’s total beverage portfolio as the company seeks to offer products at affordable prices under its ‘Global Quality at Affordable Price’ proposition.
T. Krishnakumar, Director of Reliance Consumer Products Limited, said the entry into the ready-to-drink dairy market was a significant step in expanding the company’s portfolio and providing consumers with more choices.
With Joyland, the company aims to combine dairy ingredients, quality and affordability, beginning with Tamil Nadu before progressively expanding its reach across India, he said.
Backed by RCPL’s distribution network and retail presence, Joyland is available in Tamil Nadu with immediate effect.
The company plans to introduce additional flavours and expand into multiple dairy beverage categories as part of its long-term strategy for the ready-to-drink dairy market.
Following its launch in Tamil Nadu, Joyland will be progressively rolled out across the country.
