Actor Mrunal Thakur inaugurates Max Fashion’s first New Identity store in Hyderabad

Hyderabad, Sept 18 (TNT): Actor Mrunal Thakur on Friday inaugurated Max Fashion’s first New Identity store  at Nexus Hyderabad, Kukatpally in the city, marking the launch of the brand’s festive Max Project New collection.

Spread across 13,000 sq ft, the store is Max Fashion’s 39th outlet in Hyderabad and introduces the brand’s redesigned retail experience to the city.

Mrunal Thakur, along with Sumit Chandna, CEO, Max Fashion, inaugurated the store.

She also unveiled the Max Project New collection, curated by filmmaker and actor Kalki Koechlin and featuring designs inspired by Rajasthan’s Sanganer block-printing tradition, along with original artwork by specially-abled artists associated with Kairassi Foundation, Chennai.

The New Identity store features wider aisles, an open layout and redesigned displays aimed at providing customers with a more immersive shopping experience.

Speaking on the occasion, Chandna said “Hyderabad has always been an important market for Max Fashion, and we wanted our first New Identity store in the city to feel like a meaningful step forward.”

He added that the new format was designed to give customers more room to explore collections and discover fashion at their own pace.

Mrunal Thakur said the store offered an experience beyond conventional retail, with its collections and displays designed to make it easier for customers to explore and find their own style.

The new outlet offers Max Fashion’s Fashion for All range across men’s, women’s and children’s categories, besides footwear and accessories.

The launch comes as Max Fashion marks 20 years in India and forms part of the brand’s wider New Identity rollout across the country.

With the new outlet, Max Fashion has further expanded its retail presence in Hyderabad, a key market for the brand.

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