Tirumala, Apr 19 (TNT): The sacred ‘Tirunamam’, a traditional Vaishnavite tilak symbolising devotion and divine protection, is being offered free of cost to pilgrims visiting Tirumala, the abode of Sri Venkateswara.
Derived from the words “Tiru” (sacred) and “Namam” (tilak), Tirunamam, also known as ‘Srinamam’, holds deep spiritual significance in Sanatana Dharma.
Applied on the forehead, it is believed to invoke the constant presence and blessings of Lord Venkateswara, guiding devotees towards a righteous and devoted life while protecting them from negative influences.
Temple authorities said the central red line in the Tirunamam symbolises the soul, while the white marks represent the divine.
The sacred paste is prepared using ‘Namakopu (white clay) and Sindoor’, both received as offerings from devotees.
Many also believe the application provides a cooling effect.
At the temple, the presiding deity Sri Venkateswara is adorned with Tirunamam every Friday after Abhishekam using sandalwood powder, camphor, and kasturi.
On Thursdays, during the Tirumanikappu ritual, the tilak is slightly reduced to make the deity’s eyes visible, enhancing the divine radiance of the idol.
Around 168 Srivari Sevaks are engaged daily in two shifts to apply Tirunamam to devotees at multiple locations across Tirumala.
The service is offered free of cost, and pilgrims are encouraged to avail themselves of this sacred seva and receive the blessings of the Lord.
TNT LE
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