Sun TV Network Launches Sun NXT Shorts for Mobile and TV
Hyderabad, Aug 21 (TNT): Sun TV Network, an Indian media conglomerate headquartered in Chennai, on Friday launched Sun NXT Shorts, a micro-drama platform integrated into the Sun NXT ecosystem, offering short-format entertainment content for mobile and television audiences.
The platform features over 150 titles and originals, including international dubbed shorts, blockbuster movies and popular Gemini TV serials that have been remastered, resized and re-edited into fast-paced episodes across Tamil, Telugu, Kannada and Malayalam languages, the TV channel said in a release.
The launch marks Sun TV Network’s entry into the growing micro-entertainment segment, combining its regional storytelling expertise with short-form content formats aimed at audiences seeking quick and engaging entertainment experiences.
Sun NXT Shorts will operate as a feature within the existing Sun NXT application, providing audiences across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala access to bite-sized storytelling content.
The platform includes exclusive original series along with reimagined versions of popular television content. Iconic serials such as Nandini, Subha Sankalpam and Sivangi have been recreated into short episodic formats for digital audiences.
In a first for South India, Sun NXT Shorts will bring micro-dramas to television screens in a native 4:3 format, enabling audiences to experience short-form storytelling beyond mobile devices while retaining the original visual style of the format.
The platform uses device-specific framing, offering tighter visuals for mobile viewing and expanded scenes for television screens.
“South India’s media market is at an inflection point. Audiences aren’t just consuming more content — they’re consuming it differently, across more screens, in shorter bursts,” Kaviya Maran, Executive Director, Sun TV Network, said.
She said Sun NXT Shorts would leverage Sun TV Network’s extensive content library and reformat it for evolving audience preferences.
Rakesh CK, Head, Sun NXT, said the platform was designed to offer high-impact episodes suited to shorter attention spans while combining existing popular content with fresh originals created for the short-form medium.
Sun TV Network said Sun NXT Shorts aims to engage both existing family audiences of the platform and younger digital viewers through a mix of familiar content and new short-format stories.
Sun NXT Shorts is available on the Sun NXT app, bringing together short-form entertainment content across languages and formats.
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