MTR Foods Expands Sweets Portfolio with Eight New Products
The new range includes ingredient-led innovations, traditional favourites and contemporary formats, with a focus on expanding consumption occasions for iconic products such as Mysore Pak and Gulab Jamun, the company said in a release on Monday.
MTR said the expansion comes amid growing consumer interest in greater variety, new taste experiences, mindful ingredients and formats suited to different lifestyles and occasions, while traditional sweets continue to hold cultural significance.
Building on the popularity of Mysore Pak, the company has expanded its offerings with variants such as Milk Mysore Pak, Kaju Mysore Pak and its new Ghee Jaggery range.
The latter includes Jaggery Ghee Mysore Pak, Jaggery Ghee Coconut Burfi and Ghee Dry Fruit Burfi.
Another addition, MTR Mysore Pak Date Bites, combines Mysore Pak with dates and dry fruits in a two-layered format, positioning the traditional sweet as an option for everyday snacking.
The Gulab Jamun portfolio has also expanded beyond the brand’s existing mixes and ready-to-eat tins to include Dry Jamun, Kala Jamun and Kesar Badam Gulab Jamun.
Commenting on the launch, MTR CEO Sunay Bhasin said innovation at the company was guided by changing consumer preferences and growing demand for products that combine tradition with contemporary relevance.
He said sweets were becoming an increasingly important part of the company’s business, with the focus on introducing new formats, ingredient-led innovations and consumption occasions while retaining the taste, quality and convenience associated with the brand.
The new sweets range is available across major metropolitan cities through quick-commerce platforms, general trade outlets and modern retail stores.
Beyond product expansion, MTR is also seeking to strengthen its engagement with consumers through its ‘India’s Sweetest Language’ campaign, which uses storytelling, books, live experiences and immersive activations to highlight the role of sweets in expressing emotions, celebrating occasions and bringing people together.
