Green Gold Animation, Indo Nissin Partner to Launch Chhota Bheem Noodles
Hyderabad, Apr 15 (TNT): Green Gold Animation Pvt. Ltd. on Wednesday announced a partnership with Indo Nissin Foods Private Limited to launch “Nissin Chhota Bheem Masala Noodles,” marking the popular children’s franchise’s entry into the fast-moving consumer goods (FMCG) segment.
The collaboration brings together Chhota Bheem and Nissin, aiming to tap into the growing instant noodles market while strengthening engagement with young consumers and family households.
The newly launched product features a mild, kid-friendly masala flavour and adheres to Nissin’s quality and safety standards, the company said in a release.
Each pack includes a QR code that provides access to the “Nissin Funtastic Playzone,” an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games.
The instant noodles market in India is estimated to be worth nearly ₹10,000 crore in 2025, with affordable products accounting for a major share.
The new variant targets this high-volume segment and will be available across general trade and modern retail outlets nationwide.
Hyderabad-based Green Gold Animation said the partnership aligns with its strategy to expand its intellectual properties beyond entertainment into everyday consumer categories. The studio has previously extended the Chhota Bheem franchise across television, films, digital platforms, and licensed merchandise.
Rajiv Chilaka, Founder & CEO of Green Gold Animation, said the collaboration with Nissin will help bring the brand closer to children through everyday consumption.
Daisuke Okabayashi, Chief Marketing Officer at Indo Nissin Foods, said the association strengthens its connect with younger audiences by leveraging a widely recognised Indian character.
The product packaging prominently features Chhota Bheem to enhance visibility and appeal among children.
TNT TS
