November 15, 2026

Bondbazaar appoints S. Sambath Kumar as CEO

Mumbai, Nov 11 (TNT): Bondbazaar, a technology-led fixed-income investment platform, on Wednesday announced the appointment of financial services veteran S. Sambath Kumar as its Chief Executive Officer (CEO).
Kumar, who has over 25 years of experience in financial services, business development, product strategy and distribution, will lead the company’s next phase of growth, with a focus on strengthening its digital investment platform, expanding distribution and increasing retail investor participation in fixed-income markets, the company said in a release.
He previously served as Chief Distribution Officer at HDFC Securities, where he led product initiatives to expand distribution reach.
Earlier, he was Segment Head – Business Development at Reliance Capital Asset Management Ltd. and was also associated with Spark Capital.
Commenting on his appointment, Kumar said technology would play a key role in expanding retail participation in India’s fixed-income market.
The company would focus on strengthening its platform, expanding its reach and providing investors with a seamless, transparent and trusted investment experience, he added.
Bondbazaar provides retail investors access to government and corporate bonds through its digital platform.
Its offerings include market-linked pricing, real-time buying and selling, zero brokerage and investments starting at ₹100.
The company said it would focus on enhancing its technology platform and digital investment experience while expanding its distribution network to widen access to fixed-income investment opportunities across the country.
TNT KM
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