Amazon sees six-fold growth in two-wheeler sales during Great Indian Festival
Bengaluru, Oct 30 (TNT) : Online two-wheeler sales on Amazon.in have grown six-fold compared with the average daily pace since the launch of its Great Indian Festival 2026, with more than 60 per cent of sales coming from non-metropolitan cities, the e-Commerce major said on Friday.
Electric two-wheelers recorded eight-fold growth, led by brands such as Chetak and Ampere, while everyday commuter models registered 13.5-fold growth, the company said in a release.
Sales of premium motorcycles grew 2.5 times during the festive shopping event.
Cities including Surat, Kota, Visakhapatnam, Bhubaneswar, Prayagraj, Nellore, Warangal, Amritsar, Ludhiana, Belagavi, Kanpur and Bhilwara were among the major non-metro markets contributing to the sales, according to Amazon.
The company’s Automotive Store also recorded 2.2-fold growth, with customers purchasing helmets, riding gear, dashcams, spare parts and vehicle maintenance products.
Aman Deep Lohan, Director, Home, Kitchen and Outdoors, Amazon India, said customers were increasingly using the platform to research, compare and purchase two-wheelers.
The company had expanded its vehicle selection and introduced features such as its AI-based shopping assistant Rufus and Part Finder to help customers identify compatible spare parts and accessories.
Amazon said its Great Indian Festival offered more than 200 two-wheeler models, with motorcycles from Hero MotoCorp and Bajaj Auto starting at Rs 44,207 and scooters from Hero starting at Rs 54,159.
Electric two-wheelers from Ampere, Chetak and other brands were available from Rs 44,750, while premium motorcycles from KTM, Triumph, Ultraviolette and TVS started at Rs 1,04,890.
The company also offered financing through Amazon Pay Shopping Loan, with monthly instalments starting at Rs 2,350 and repayment tenures of up to 24 months.
Various bank discounts, cashback and payment offers were also available during the sale.
Amazon said its Automotive Store offered more than one lakh products from over 200 brands.
Its AI-enabled shopping features include product recommendations, price history, review highlights and vehicle-specific compatibility checks for spare parts and accessories.
TNT KS
