Amazon India, FICCI FLO partner to help women entrepreneurs expand through e-commerce
New Delhi, July 10 (TNT): Amazon India has signed a Memorandum of Understanding (MoU) with the Federation of Indian Chambers of Commerce and Industry Ladies Organisation (FICCI FLO) to support women entrepreneurs, NGOs and self-help groups (SHGs) in expanding their businesses through e-commerce.
Under the partnership, eligible women-led businesses associated with FICCI FLO will be onboarded to Amazon India’s Amazon Saheli programme, enabling them to sell products on Amazon.in and reach customers across the country, the e-commerce major said here on Friday.
As part of the collaboration, Amazon India and FICCI FLO will identify potential sellers and support them throughout their digital commerce journey.
The initiative will include assistance in seller onboarding, understanding marketplace processes, improving online visibility and access to training, account management support and marketing tools.
Amazon India Director (Sales) Aruna Daryanani said the collaboration aims to help women-owned businesses transition from small-scale selling to sustainable online growth.
She said the Amazon Saheli programme provides structured support ranging from product cataloguing to marketing tools, helping women-led enterprises achieve financial independence while creating local employment opportunities.
FICCI FLO President Puja Garg said e-commerce removes many of the barriers faced by grassroots and mid-scale women entrepreneurs, including high operating costs and fragmented regional supply chains.
She said the partnership would help transform local women-led enterprises into national digital brands by providing them access to technology, market visibility and wider customer reach.
With a strong network of women entrepreneurs across sectors such as apparel, home décor, footwear, jewellery and grocery, FICCI FLO said the collaboration would equip women-led businesses with digital tools to scale their operations beyond regional markets.
The partnership reflects the shared commitment of Amazon India and FICCI FLO to promote women entrepreneurship, strengthen digital inclusion and create new opportunities for business growth through e-commerce.
TNT KS
