Hyderabad, Apr 21 (TNT): Titan Company Limited on Tuesday announced the launch of its new performance sports sub-brand ‘Zero Hour’, along with a 500-metre professional diver’s automatic watch, marking its entry into high-performance watchmaking.
In a release, the company said the Zero Hour line is designed for extreme conditions, focusing on precision, durability and reliability.
The launch includes a collection of 12 timepieces with water resistance ranging from 100 metres to 500 metres.
At the top end is the Titan 500M Professional Diver’s Automatic watch, built to meet ISO 6425 standards for professional dive watches.
The timepiece is powered by Titan’s in-house automatic Calibre 7AC0 movement, operating at 28,800 vibrations per hour and offering an accuracy of –10/+30 seconds per day.
The watch features a Grade 2 titanium case, sapphire crystal with anti-reflective coating, and a unidirectional bezel with an Aqua Lock mechanism for underwater precision.
It is equipped with Super-LumiNova X1 lume for enhanced visibility in low-light conditions and comes with interchangeable titanium bracelet and FKM strap options.
Titan said the limited-edition 500M Professional Diver’s watch will be available in two variants, with 500 units each, priced between Rs 75,995 and Rs 77,995.
Other models in the range, including 300M, 200M and 100M variants, will be priced starting from Rs 15,795.
Speaking on the launch, Rahul Shukla, Chief Sales and Marketing Officer, Titan Watches, said the Zero Hour line represents a significant step in expanding the company’s presence in the sports and performance watch segment and reflects its growing capabilities in mechanical watchmaking.
Titan also announced a collaboration with Professional Association of Diving Instructors to strengthen its diver’s watch portfolio through access to global diving expertise and community engagement.
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