RIVAAH BY TANISHQ LAUNCHES ‘WEDDING SIGNATURES’ BRIDAL JEWELLERY COLLECTION
Hyderabad, Sept 18 (TNT): Rivaah by Tanishq, the wedding jewellery-focused sub-brand of Tanishq, has launched its new ‘Wedding Signatures’ collection, bringing together complete bridal jewellery trousseaus inspired by six distinct Indian bridal communities.
The collection represents Tamil, Telugu, Rajasthani/Marwadi, Gujarati, Marathi and Pan India/Metro brides, and is built around the idea of modern brides celebrating their cultural heritage while expressing their individual style.
The collection brings together jewellery pieces designed for different occasions and functions across the wedding journey, reflecting the evolving preferences of brides who are increasingly choosing individual pieces rather than a single wedding jewellery set.
The Telugu trousseau draws on the region’s jewellery traditions through intricate Nakashi craftsmanship, temple-inspired forms and gemstone accents.
The collection features statement chokers and layered Haarams incorporating Prabhavali forms, Gaja motifs, paired peacocks, Surya and paisley-inspired elements.
Ruby-toned Kempu and green stones, along with pearls and emerald bead drops, add colour and richness to the designs, the company said in a release on Friday.
Developed by Tanishq’s Design Excellence Centre, the Wedding Signatures collection combines regional design influences, craftsmanship and contemporary interpretations across the six bridal categories.
The collection is being presented through the ‘One Wedding. Many Stories.’ campaign, which extends the jewellery narrative into destination, photography and film.
Wedding photographer Joseph Radhik has captured the bridal looks at Taj Jai Mahal Palace in Jaipur, while filmmaker Shoojit Sircar has created a series of regional films for the campaign.
For the South Indian market, actor Anupama Parameswaran is the face of Rivaah and features in the Wedding Signatures campaign.
Commenting on the launch, Tanishq Chief Marketing Officer Pelki Tshering said the collection was designed to reflect the way modern brides curate their weddings, with choices spanning destinations, celebrations, fashion, photography and jewellery.
The Rivaah by Tanishq Wedding Signatures collection is available across Tanishq stores and online.
TNT TS
