V-Rich expands convenience food portfolio with Instant Tadka Ghee in Hyderabad

Hyderabad, Sept 16 (TNT): Hyderabad-based food brand V-Rich has expanded its convenience-led food portfolio with the launch of Instant Tadka Ghee in the city, as it looks to tap growing demand for ready-to-use products among urban consumers.

The 250-ml product, priced at Rs 449, is made with pure A2 cow ghee and seven roasted ingredients, including mustard seeds, jeera, garlic, curry leaves, dried red chilli, chana dal and urad dal, the company said in a release on Wednesday.

It said the product is aimed at working professionals, working couples and families seeking to reduce cooking time while retaining the flavour associated with traditional tadka.

The launch marks the company’s move further into convenience-oriented food products, building on its existing portfolio of ghee and infused food products.

Its range includes Ashwagandha, Shatavari and Turmeric Ghee, along with Ginger, Turmeric and Tulsi-infused honey.

V-Rich Founder and CEO Yogitha Jahnavi said the company developed the product to make traditional food practices easier to incorporate into contemporary lifestyles while maintaining ingredient transparency.

The company said the Instant Tadka Ghee is produced in small batches and does not use chemical flavourings, synthetic preservatives or powdered extracts.

The product is available through V-Rich’s direct-to-consumer website and Amazon across India.

In Hyderabad, it is available exclusively on Blinkit, with the company planning to expand its footprint to other metropolitan cities.

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