American Express, NMACC Partner to Offer Exclusive Cultural Experiences
Mumbai, Aug 21 (TNT): American Express Banking Corp., India and the Nita Mukesh Ambani Cultural Centre (NMACC) on Friday announced a strategic partnership to offer eligible American Express India Card Members access to select arts, entertainment and hospitality experiences at the cultural centre.
Under the partnership, American Express will be the Preferred Payments Partner at NMACC and eligible Card Members will receive specially curated privileges, including pre-sale and complimentary access to select productions, exclusive dining benefits and premium services, the centre said in a release.
The partnership will also provide Card Members opportunities to engage with NMACC’s cultural offerings, bringing together the centre’s focus on Indian and international arts and American Express’ emphasis on differentiated access and experiences.
Sanjay Khanna, CEO and Country Manager, American Express India, said the partnership would provide Card Members with more opportunities to discover and experience India’s cultural and creative offerings.
“India has an extraordinary legacy of art, culture and creative expression, and NMACC has created a remarkable platform that celebrates this legacy while bringing audiences closer to exceptional experiences from around the world,” Khanna said.
He said American Express was committed to enhancing the value of Card Membership through distinctive and meaningful experiences.
Devendra Bharma, CEO, Jio World Centre, said the partnership was based on a shared belief in the power of culture to connect people and would create opportunities to showcase India’s artistic heritage while encouraging cultural exchange between India and the world.
“At Nita Mukesh Ambani Cultural Centre, our vision is to showcase the best of India to the world and bring the best of the world to India,” Bharma said.
The companies said the collaboration builds on American Express’ focus on providing differentiated access and experiences around Card Members’ interests.
Through the partnership, eligible Card Members will have access to select arts and cultural experiences at NMACC, supported by privileges and services offered as part of American Express Membership.
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