The store was inaugurated by Telangana State Planning Board Vice-Chairperson and CM Prajavani in-charge Gadwal Vijayalakshmi, JetSetGo Founder and CEO Kanika Tekriwal, and FICCI FLO National Vice-Chairperson Kamini Saraf.
Vionara has been established by Hritviekha R. Jain and Rekha Kimtee.
The store brings together designer labels from across India, including collections that are not readily available in Hyderabad.
It aims to bridge the gap between online fashion discovery and physical retail by enabling customers to experience fabrics, check fits and try on outfits before purchasing.
It also provides emerging and independent designers with an offline retail platform.
The designer portfolio includes Samant Chauhan, Siddharth Bansal, Swati Vijaywargiya, Abraham Thakore and Mandira Wirk, along with several other established and emerging designers.
The collections feature Western wear, Indo-Western outfits, festive ensembles and menswear, besides accessories and lifestyle products such as silver jewellery, bags, footwear and perfumes.
The store also offers limited-edition festive collections and an in-store digital catalogue to integrate online browsing with the physical shopping experience.
speaking on the occasion, Founder Hritviekha R. Jain said the store combined contemporary luxury with timeless aesthetics and catered to customers seeking distinctive, versatile and occasion-specific fashion.
Founder Rekha Kimtee said Vionara aimed to make designer fashion more accessible to Hyderabad shoppers and reduce the need to travel to other metropolitan cities to explore premium prêt collections.
The store would also provide personalised shopping assistance and a platform for designers to reach customers, she added.
Kanika Tekriwal said the store offered a wide range of Indian wear, Western wear, menswear and festive collections, including outfits for Navratri.
Kamini Saraf said its curated selection, ranging from prêt to couture, catered to diverse fashion preferences.
Vionara also offers personalised styling consultations, wardrobe edits, outfit curation for weddings and festive occasions, advance reservations and priority previews of new arrivals for regular customers.
