Hyderabad, Apr 12 (TNT): Maruti Suzuki India Limited is set to revise vehicle prices soon amid sustained increase in input costs, even as it sharpens focus on electric vehicles (EVs) and CNG to drive future growth, a senior executive said on Saturday.
Senior Executive Officer (Marketing & Sales) Partho Banerjee said commodity prices, including steel, aluminium and precious metals, have been rising since the third quarter of the last financial year, putting pressure on margins.
Banerjee was speaking on the sidelines of a event here where the company delivered 108 units of its electriv vehicles ‘ eVITARA’ to customer in a single day at a handover ceremony held here.
“We have been absorbing the increase so far, but it is becoming difficult to continue. A price revision is likely soon,” he said, adding that the decision will be taken after internal and board-level discussions.
The company is witnessing strong traction in its EV portfolio, with around 1,500 customer enquiries ежедневно, reflecting growing interest in electric mobility, he said.
Banerjee said Hyderabad has emerged as a key EV market due to high penetration levels, with other metros such as Bengaluru, Delhi and Mumbai expected to lead adoption.
Maruti Suzuki is pursuing a dual strategy of EV and CNG vehicles to sustain growth in a price-sensitive market like India.
CNG vehicles now account for around 40 per cent of total sales, up from about 25 per cent earlier, indicating a structural shift towards cleaner fuels.
The company currently holds over 50 per cent share in the clean and green vehicle segment, he said.
Banerjee said EV import content remains above 50 per cent, but localisation efforts are underway to reduce costs over time.
He added that localisation will be implemented in phases, with a focus on maintaining quality standards, particularly for critical components such as batteries.
The company exported around 4.5 lakh units in FY26, registering a growth of 25–30 per cent, indicating strong overseas demand.
Maruti Suzuki plans to expand its EV portfolio across segments by 2031, targeting multiple price points as part of its long-term strategy.
The company is also evaluating EV recycling solutions, building on its existing vehicle recycling facility in Gujarat, as part of its sustainability roadmap.
Banerjee called for a balanced tax regime across vehicle categories to accelerate adoption of cleaner mobility solutions and support industry growth.
The company said it will continue to align its pricing, product strategy and investments with evolving market conditions while maintaining its focus on affordability and scale.
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