Hyderabad, Feb 10 (TNT): Kerala Tourism has launched ‘Travel Now, Post Later’, a nationwide and global campaign here on Tuesday, advocating mindful travel, urging tourists to experience destinations fully before sharing them online.
The initiative positions Kerala as a thought leader in redefining travel as an act of presence rather than performance.
The campaign promotes awareness, reflection and genuine connection, encouraging travellers to immerse themselves in moments first and post later, a release said here.
Running across Kerala Tourism’s official digital platforms, it is supported by a dedicated microsite that brings together the campaign philosophy, curated content and tools to foster conscious travel practices.
Kerala Tourism is also spotlighting culture-driven experiences, with the Kochi–Muziris Biennale emerging as a flagship example of how art can transform destinations.
Hosted across Fort Kochi’s heritage precincts, the Biennale—running till March 31—has helped position Kochi as a global hub for art-led tourism, revitalising historic spaces and energising local economies.
Tourism Minister P A Mohamed Riyas said Kerala has seen a strong surge in tourist arrivals in the post-Covid period.
“Apart from our core assets, new tourism products have received an encouraging response from domestic and international visitors. The upcoming inbound season is expected to maintain this growth momentum,” he said.
To capitalise on the fast-approaching summer holiday season, Kerala Tourism is launching an all-India promotional campaign with a series of roadshows and B2B meets.
After partnership meets in Chennai and Bengaluru in January, the state hosted trade interactions in Hyderabad, aiming to boost domestic tourist footfalls and introduce experiential travel offerings to a wider audience.
The state will also host trade interaction in Kolkata, Lucknow and indore drring February.
Among seasonal attractions, the Nishagandhi Dance Festival in February will showcase classical forms such as Odissi, Kathakali and Bharatanatyam in Thiruvananthapuram, adding cultural depth to the tourism calendar.
Kerala will also highlight emerging destinations in North Kerala—Kozhikode, Wayanad and Bekal—along with improved infrastructure in lesser-known locations. Beyond beaches and backwaters, the state is promoting adventure (surfing, cycling, paragliding, mountain biking), wellness (Ayurveda), luxury tourism, destination weddings and MICE travel to attract urban families.
Strengthening heritage tourism, Kerala recently rolled out 33 heritage trails from Kasaragod to Kollam under the Muziris Heritage Project. The state will also emphasise safety and improved visitor facilities as part of its branding.
International interest is expected to rise further after Kerala was featured in Rough Guides’ list of 26 must-visit global destinations for 2026, and after winning Travel + Leisure India’s Best Wellness Destination Award 2025, reinforcing its global reputation for Ayurveda and holistic healing.
Coinciding with the roadshows is the all-India Lenscape Kerala photo exhibition, launched in New Delhi on January 20. Featuring 100 curated photographs by leading Indian travel photographers, the exhibition will tour multiple cities including Mumbai, Pune, Bengaluru, Chennai, Hyderabad and Kolkata before concluding in Surat on March 31.
TNT TS
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