Hyderabad, Feb 3 (TNT): JioBlackRock Investment Advisers Private Limited, a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., has launched JioBlackRock Personalised Investment Advice, marking a strategic push into India’s rapidly expanding retail wealth management market.
The launch signals a significant business move to tap India’s under-penetrated advisory segment, where most household savings remain locked in low-yield physical and traditional financial assets.
Despite rising participation in equities and mutual funds, personalised investment advice has largely been limited to high-net-worth individuals due to high costs and relationship-manager-led distribution models.
JioBlackRock’s digital advisory platform aims to disrupt this structure by offering institutional-quality investment advice at scale and at a sharply lower price point.
Powered by Aladdin, BlackRock’s global investment and risk management technology, the platform provides personalised portfolios aligned to individual goals and risk profiles, with daily monitoring and automated rebalancing nudges.
From a business perspective, the pricing strategy is positioned to drive rapid adoption. Investors can start with ₹10,000, while advisory fees are set at ₹350 per year, or 0.35% annually for assets under advisory above ₹1 lakh.
The first three months are being offered free, underscoring the venture’s focus on customer acquisition and long-term scale rather than near-term margins.
The initiative strengthens Jio Financial Services’ broader strategy to build a digital financial ecosystem spanning payments, lending, insurance and now investment advisory, while allowing BlackRock to deepen its footprint in one of the world’s fastest-growing savings and investment markets.
Executives highlighted that the platform leverages India Stack infrastructure—including Aadhaar, UPI and Account Aggregators—to create a seamless, low-cost advisory model designed for millions of retail investors.
The service is accessible through the JioFinance and MyJio apps, positioning it for rapid nationwide reach.
With this launch, JioBlackRock is seeking to redefine the economics of wealth advisory in India, shifting personalised investment advice from a premium offering to a mass-market financial service.
TNT TS
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