Mumbai, Feb 6 (TNT) : Strengthening the convergence of spirituality and technology, Bhagavad Gita For All, the world’s first video-based Bhagavad Gita book and app, on Thursday announced the launch of its latest feature ‘‘My Krishna Chat’.
The new offering is aimed to expanding the platform’s faith-tech footprint, particularly among Gen Z and young digital natives seeking purpose, clarity, and emotional balance in a fast-paced world, a release said here.
The feature enables users to engage in direct, conversational guidance inspired by the teachings of Shri Krishna, drawing from verses of the Bhagavad Gita.
Through a reflective digital interface, users can share personal dilemmas, emotional struggles, or important life decisions, and receive responses rooted in Gita shlokas, explained in simple Hindi or English to suit contemporary contexts.
The launch aligns with the rapid growth of the global wellness and self-improvement economy.
According to the Global Wellness Institute, consumers spent $232.6 billion on wellness solutions in 2023, up from $150 billion in 2019.
The self-improvement market touched $60.8 billion in 2024, while meditation and mindfulness services expanded to $7.1 billion, growing at an annual rate of 18.9% between 2019 and 2024 — underscoring the rising demand for mental wellness and purpose-driven living.
‘My Krishna Chat’ seeks to address this need by offering spiritually grounded yet relatable guidance, helping users reframe challenges, gain perspective, and arrive at solutions aligned with dharma and inner balance.
In response, Krishna’s wisdom is conveyed through relatable shlokas from the Bhagavad Gita, interpreted in simple Hindi or English, enabling users to gain clarity, reframe challenges, and find solutions aligned with dharma, balance, and inner peace.
Speaking on the spiritual vision behind the launch, Prithviraaj Shetty, Founder & CEO of Bhagavad Gita For All, said the initiative is aimed at making ancient Indian wisdom deeply relevant to contemporary life, especially for Gen Z.
TNT TS
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