Hyderabad, Mar 18 (TNT): Apis India Limited on Wednesday launched Masala Dates under its MISK portfolio, marking its entry into the value-added, flavour-led healthy snacking segment, while also announcing plans to begin in-house manufacturing of jam.
The newly introduced product features seedless, pre-sliced dates in three variants — Achari, Imli and Chilli-Lime — combining natural sweetness with Indian spice profiles.
The launch is part of the company’s strategy to diversify beyond conventional offerings and tap growing demand for ready-to-eat, clean-label snacks.
Speaking on the occasion, the Company Managing Director Amit Anand said the product has been developed after two years of research and development and has a shelf life of about nine months. It is being launched in a 40-gram pack priced at ₹20 and is manufactured at the company’s Roorkee facility in Uttarakhand.
He said Masala Dates are positioned as a sweet-savoury alternative in the dates category and are targeted at urban consumers seeking healthier substitutes to processed snacks, as well as households looking for versatile food options.
The company plans to roll out the product across India through general trade, modern retail and e-commerce channels.
In a parallel development, Apis India said it is setting up a greenfield facility at its Roorkee plant to begin in-house jam production, shifting from its earlier third-party manufacturing model.
The new unit is expected to be operational by the end of the year and is part of the company’s capacity expansion and backward integration strategy.
The company said honey and Dead Sea products remain its key revenue contributors, with honey accounting for around 26 per cent market share in Andhra Pradesh and 17 per cent in Telangana. South India continues to be a major consumption market for honey, though sourcing is largely from North India.
Apis India also reported consistent double-digit growth in its Dates category, driven by rising consumer demand, with products largely sourced from the Middle East. While the company has a manufacturing unit in Dubai, current inventory is being managed within India.
On distribution, the company currently reaches about 26,000 outlets in Andhra Pradesh out of a potential 64,000 and has a presence across Telangana’s 32,000-outlet market. It is present across modern retail, general trade and quick commerce platforms and is expanding its distribution network to drive growth.
Company Marketing Head Nagesh Mishra was also present.
TNT KS
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