Centre Sets Up Task Force to Scale Up Toy Sector, Targets 5% Global Market Share by 2032
New Delhi, July 27 (TNT): The Centre on Monday announced the setting up of a task force to strengthen India’s toy sector and identify strategic interventions to achieve the target of capturing 5 per cent of the global toy market by 2032.
Union Minister of Commerce and Industry Piyush Goyal made the announcement at the stakeholder meet “Team Up for Toys: Driving SCALE, Innovation and Exports” organised by the Department for Promotion of Industry and Internal Trade (DPIIT) at Vanijya Bhawan here.
The task force will focus on six key objectives — integrating Indian toy manufacturers with global value chains, strengthening manufacturing capabilities, addressing value chain challenges, creating skilled workforce and employment opportunities, promoting design and innovation, and improving ease of doing business.
The event brought together policymakers, industry representatives, manufacturers, startups, investors, artisans and designers to discuss the future growth roadmap for India’s toy industry.
The meeting also witnessed the launch of the Toy Sector Playbook, a comprehensive guide for stakeholders.
Addressing the gathering, Goyal said the growth of India’s toy sector reflected the country’s larger journey towards Viksit Bharat.
He highlighted the industry’s potential to combine manufacturing capabilities, innovation, creativity and India’s cultural heritage, noting that Indian toys are increasingly finding markets across the world.
The Union Minister called upon industry stakeholders to build a globally competitive domestic toy manufacturing ecosystem through advanced technology adoption, quality standards, deeper localisation, stronger branding and greater integration with international value chains.
Goyal also launched the Toy Sector Playbook, which provides actionable guidance on manufacturing ecosystems, value chains, standards and compliance, skill development, product innovation, intellectual property, exports and emerging market opportunities.
He highlighted the role of government initiatives, including BIS certification, cluster development programmes and support measures for MSMEs and startups, in strengthening the sector.
He urged the industry to focus on innovation, design excellence, sustainability, scale and exports to create globally recognised Indian toy brands.
Joint Secretary, SCALE, DPIIT, Dr. Kajal, said the toy sector was among the first sectors identified for focused intervention due to its potential for local value addition, employment generation and export growth.
She said India’s toy ecosystem has expanded to include more than 21,000 MSMEs, over 770 DPIIT-recognised toy startups, nearly 50 toy clusters and more than 1,800 BIS licensees.
Chairman, SCALE, Dr. Pawan Goenka, said India has a significant opportunity to emerge as a global toy manufacturing hub as international supply chains diversify.
He stressed the need to enhance manufacturing scale, design capabilities, innovation and export competitiveness to achieve the 5 per cent global market share target by 2032.
Stakeholders at the meeting discussed measures to scale up manufacturing, strengthen domestic supply chains, improve quality standards, develop skilled manpower, promote exports, attract investments and increase India’s participation in global toy value chains.
At the event, he stakeholders reaffirmed their commitment to making future toys not only Made in India, but also Designed in India, Innovated in India and Branded in India for global markets.
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