Reliance Retail launches AJIO Beauty to strengthen presence in beauty, personal care segment
Mumbai, July 22 (TNT): Reliance Retail on Wednesday announced the launch of AJIO Beauty, expanding its presence in the fast-growing beauty and personal care segment and strengthening its fashion and lifestyle ecosystem.
In a release, the company said the launch marks another milestone in its strategy to build an integrated fashion, beauty and lifestyle platform by bringing together the strengths of AJIO and Tira to cater to the evolving needs of Indian consumers.
AJIO Beauty will offer an extensive portfolio across value, bridge-to-luxury, premium and luxury beauty segments, covering skincare, makeup, haircare, fragrances, bath and body products, personal care and beauty accessories.
The platform will feature products from over 1,500 Indian and international brands, with nationwide delivery across more than 19,000 pin codes.
A range of products will also be available through AJIO Rush, the company’s quick-delivery service in eligible cities.
Reliance Retail said the new platform combines Tira’s omnichannel beauty expertise with AJIO’s fashion-focused customer base and digital reach.
AJIO Beauty aims to offer a curated shopping experience by integrating beauty discovery with fashion trends, ingredient-led recommendations, personalised edits and curated routines, enabling customers to explore products that match their individual preferences.
An AJIO spokesperson said fashion and beauty were increasingly converging as consumers sought to express their personal style more holistically.
“With AJIO Beauty, we are extending AJIO’s fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle.Backed by Reliance Retail’s beauty expertise and AJIO’s digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country,” the spokesperson said.
Designed for digitally savvy consumers, AJIO Beauty combines authentic products, trusted brands, curated recommendations and a seamless shopping experience, allowing customers to discover fashion and beauty offerings on a single platform, the company added.
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