Spinny rolls out Telugu edition of ‘God Promise’ campaign in AP, Tel
Hyderabad, July 14 (TNT): Used-car retail platform Spinny on Tuesday announced the launch of the Telugu edition of its ‘God Promise’ campaign featuring cricket icon Sachin Tendulkar, expanding its outreach across Andhra Pradesh and Telangana.
The campaign, adapted with a Telugu soundtrack composed by singer-composer Kasyap, will be rolled out across television, transit and outdoor media to promote SellRight by Spinny, the company’s used-car selling platform.
Spinny said the campaign seeks to reinforce its commitment to transparent and hassle-free used-car transactions by drawing on the familiar phrase “God Promise”, symbolising honesty and trust.
The company said Hyderabad has been one of its key markets since inception and currently has four car hubs in the city besides Spinny Park in Visakhapatnam. It also sources vehicles from Vijayawada, Guntur and Warangal.
Through SellRight by Spinny, customers can sell their vehicles either through doorstep evaluations or at designated hubs. The service includes data-driven price discovery, instant payments, RC transfer assistance and a seller protection policy.
On the retail side, the company said every vehicle undergoes inspection and refurbishment at its Integrated Restoration Centres before being offered for sale.
Spinny said it currently sells more than 10,000 cars every month across India and has inspected over nine lakh vehicles, serving more than two lakh customers through a network of over 57 car hubs across 76 cities.
In Hyderabad alone, the company recorded around 10,000 transactions during the past year. It said 62 per cent of buyers purchased their first car through the platform, while 53.5 per cent opted for financing offered by Spinny.
Commenting on the campaign, Sachin Tendulkar said the phrase “God Promise” reflected values of honesty and trust that resonate with customers.
Spinny Founder and CEO Niraj Singh said Hyderabad has played a defining role in the company’s growth and that the campaign would further strengthen its commitment to providing transparent and customer-centric used-car transactions across Andhra Pradesh and Telangana.
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