OPPO India launches Reno 16 Series with AI focus, devices go on sale July 9
Hyderabad, July 8 (TNT): OPPO India on Wednesday launched its Reno16 Series, comprising the Reno16 and Reno16c, strengthening its presence in India’s premium mid-range smartphone segment with a focus on artificial intelligence (AI), creator-centric features and connected lifestyle products.
The Reno16 5G is priced at ₹61,999 for the 8GB+256GB variant and ₹67,999 for the 12GB+256GB model, while the Reno16c 5G starts at ₹46,999. The smartphones will be available from July 9 through online platforms, retail outlets and the company’s official channels, the company said in a release here.
Speaking at the launch, OPPO India Product Manager Roger Rayappan said the company currently holds 13.9 per cent market share in the premium mid-range smartphone segment.
He said the Reno16 Series is being manufactured at OPPO’s Greater Noida facility in Uttar Pradesh, with only around five per cent of the components being imported, underscoring the company’s localisation efforts.
Rayappan said the new series reflects OPPO’s strategy to tap the growing demand among young consumers who increasingly use smartphones as creative and productivity tools rather than merely communication devices.
He said the series introduces India’s first HoloVerse 3D Design, alongside AI-powered camera capabilities, including a 50MP 3.5x telephoto portrait lens, Natural Tone Imaging and 4K 60fps HDR video recording across multiple focal lengths.
He said “Today’s generation sees a smartphone as more than a device — it is where creativity begins, stories are captured and individuality is expressed.”
He said the Reno series continues to focus on blending design innovation with user-centric technology.
The company said the Reno16 Series comes with OPPO’s latest ColorOS 16 ecosystem, integrating AI features aimed at improving productivity, content creation and everyday convenience. The company has introduced tools such as AI Mind Pilot, AI Mind Space, AI Bill Manager, AI Translation and AI Recording Sticker, targeting professionals, students, travellers and content creators.
Industry analysts have identified AI integration as a key differentiator in the smartphone market, with brands increasingly competing on software capabilities rather than only hardware specifications.
OPPO is also expanding its device ecosystem with the launch of OPPO Bubble, a smart camera accessory designed for creators, and OPPO Enco Air5 earbuds, aiming to increase consumer engagement beyond smartphones.
Along with launch offers including cashback benefits, exchange bonuses, zero down payment schemes and bundled discounts on accessories, OPPO is looking to drive early adoption among users upgrading from existing devices.
The Reno16 Series reflects OPPO’s broader strategy of targeting India’s expanding creator economy, where demand for high-quality imaging, editing tools and social-media-ready content creation has increased.
By combining AI photography, performance upgrades, long-lasting batteries and connected accessories, OPPO aims to position Reno16 as a lifestyle-focused premium smartphone offering rather than a conventional hardware upgrade.
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