Suzuki Organises Burgman-Avenis Hangout Parade in Hyderabad
Hyderabad, June 9 (TNT): Suzuki Motorcycle India Pvt. Ltd. (SMIPL) on Tuesday organised the Burgman & Avenis Hangout Parade in Hyderabad, bringing together scooter owners and enthusiasts for a community riding experience aimed at showcasing the performance, comfort and styling of Suzuki scooters.
The event witnessed participation from customers of Suzuki Burgman Street and Avenis scooters, who rode through key routes in the city, creating strong visibility for the brand and highlighting Suzuki’s growing rider community.
The parade commenced from SMIPL dealerships Aarush Suzuki and Padmaja Suzuki and passed through prominent city locations, including the Hussain Sagar Lake area, before concluding at Sattva Necklace Mall.
Participants rode together through Hyderabad’s busy streets and interacted with fellow Suzuki riders during the event.
Many riders shared their experiences regarding the comfort, ride quality, styling and practicality of the Burgman and Avenis scooters.
Speaking on the occasion, Deepak Mutreja, Vice-President (Sales and Marketing), Suzuki Motorcycle India, said the initiative was aimed at strengthening customer engagement beyond traditional marketing platforms.
“The Burgman & Avenis Hangout Parade reflects our focus on creating meaningful interactions with customers. Such initiatives allow riders to experience the style, comfort and performance of our scooters while strengthening our bond with the riding community,” he said.
At the concluding venue, Suzuki organised a range of customer engagement activities, including the display of the new Burgman Street and Avenis Special Edition scooters.
The company also set up a merchandise zone featuring Suzuki-branded products and an interactive display area where visitors could explore the design and features of the scooter range.
According to the company, the parade attracted attention from commuters and visitors across several high-footfall locations in Hyderabad and formed part of its efforts to build stronger connections with customers through experiential on-ground events.
Suzuki Motorcycle India said similar customer engagement initiatives would be extended to more cities in the coming months.
TNT TS
