Dabur Positions Réal Activ Coconut Water as Natural Summer Hydration Solution
Hyderabad, June 1(TNT): As temperatures continue to rise across the country, Dabur India Ltd has positioned its Réal Activ Coconut Water as a natural hydration solution for consumers seeking healthier alternatives to sugary beverages during the summer season.
The science-based Ayurveda company claimed Réal Activ Coconut Water is made from natural coconut water and contains naturally occurring electrolytes, offering a fat-free and low-calorie refreshment option without added sugar.
“Réal Activ Coconut Water is the perfect summer companion, offering a natural electrolyte boost to combat tiredness and support hydration.It provides a guilt-free hydration experience with no added sugar, while its inherent cooling properties support summer wellness by aiding digestion and promoting skin hydration and health,” said Mr Mayank Kumar, Vice President-Marketing, Dabur India Ltd.
He added that the product has been made available in multiple pack sizes to provide convenience for consumers seeking healthy hydration on the move.
Highlighting the health benefits of the product, Ms Monisha Prasher, General Manager-Marketing (Foods), Dabur India Ltd, said many consumers continue to opt for sugar-laden carbonated drinks during summer without fully understanding their sugar content.
“Réal Activ Coconut Water provides refreshing hydration with no added sugar and delivers the goodness of 100 per cent coconut water along with naturally present electrolytes. We are committed to providing consumers with a convenient, hygienic and natural hydration experience that fits seamlessly into their active lifestyles,” she said.
According to the company, the beverage’s natural cooling properties help support digestive health and provide relief from heat-related discomfort. It also aids hydration, which contributes to maintaining skin health during the summer months.
Being naturally fat-free and free from added sugars and artificial flavours, the product is aimed at health-conscious consumers looking for a natural hydration option, the company said.
Réal Activ Coconut Water is available in 200 ml and one-litre Tetra Pak packs as well as PET bottles.
The product is priced between Rs 30 and Rs 178 and is available at retail outlets, supermarkets and e-commerce platforms across the country.
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