Hyderabad, Apr 29 (TNT): MTR Foods, a part of Orkla India, on Wednesday announced the launch of its ‘MTR Minute Fresh Batter’ range in Hyderabad, expanding its footprint in the convenience breakfast segment.
The new range introduces two products — “Dosa Batter and Rice Rava Idli Batter ” tailored to meet the evolving preferences of urban consumers seeking a balance between convenience and authentic taste.
The Dosa Batter is available in three pack sizes – 425g priced at ₹60, 850g at ₹98, and 1.5 kg at ₹150 — hile the Rice Rava Idli Batter comes in a 750g pack priced at ₹98.
Company officials on the occasion said the launch builds on MTR’s legacy in the packaged breakfast category, where it pioneered products such as Rava Idli and its 3-Minute range.
The new batter range has been developed keeping in mind Hyderabad’s distinct preference for separate batters for dosa and rice rava idli.
The products will be available across leading quick-commerce and e-commerce platforms in the city, making it easier for consumers to access ready-to-use breakfast solutions.
Commenting on the launch, CEO Sunay Bhasin said Hyderabad has a strong connection with traditional breakfast foods, and the new range aims to deliver both authenticity and convenience without compromising on taste.
Chief Marketing and Growth Officer Anupam Nair said the launch addresses growing consumer demand for products that fit into fast-paced lifestyles while retaining familiar flavours.
The company said the introduction of the fresh batter range is part of its broader strategy to expand its convenience food portfolio while maintaining its focus on quality and traditional taste.
TNT TS
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