Hyderabad, Apr 11 (TNT) : Malabar Gold & Diamonds on Sunday announced the launching of its premium ‘Artistry Store’ in Jubilee Hills, Hyderabad, marking a strategic push into curated luxury jewellery retail with a focus on personalisation and high-end customer experience.
The store was inaugurated by actor Kareena Kapoor Khan in the presence of senior company executives and guests from business and media circles.
Spread across 16,000 sq. ft., the new outlet is positioned as a high-touch luxury destination offering consultation-led services, bespoke jewellery design, and exclusive collections.
The company said the move reflects a shift from transaction-based retail to a relationship-driven model focused on craftsmanship, storytelling, and customer engagement.
Chairman M. P. Ahammad said the concept aligns with evolving consumer preferences for personalised experiences and long-term value, while reinforcing the brand’s emphasis on quality and transparency.
The store features curated collections including vintage European-cut diamond designs, polki jewellery, temple-inspired pieces, and contemporary reinterpretations of Victorian styles.
It also includes private design studios, artisan zones showcasing craftsmanship, and exclusive lounges for high-value clients.
With access to over one lakh designs and concierge-led services, the store aims to cater to affluent customers and collectors seeking rare, narrative-driven jewellery.
The launch strengthens Malabar Gold & Diamonds’ presence in Hyderabad, a key market known for strong demand in premium jewellery, as part of its broader premiumisation strategy.
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