Hyderabad, Mar 26 (TNT): Navi UPI (formerly known as Navi Technologies Limited) is a digital-first financial services company , on Thursday announced a partnership with Sunrisers Hyderabad as the Official Payments Partner for the upcoming 2026 T20 season.
The collaboration aims to strengthen Navi UPI’s presence on one of India’s most widely followed sporting platforms, enabling the brand to connect with a large and engaged audience across geographies.
The partnership aligns with Navi’s broader strategy of leveraging high-impact platforms to promote its digital-first products, with a focus on simplicity, speed and accessibility.
Rajiv Naresh, Managing Director and CEO of Navi Limited, said the association reflects shared values of speed and efficiency.
“We’re excited to partner with Sunrisers Hyderabad, a team that has consistently brought intensity and focus to the game. Cricket today is followed moment by moment in real time, and that’s the same expectation people now have from their daily payments,” he added.
K. Shanmugam, CEO of Sunrisers Hyderabad, said the partnership will enhance fan experience by integrating convenience and simplicity into everyday transactions.
Bengaluru based Navi UPI enables users to make instant payments, manage transactions and track spending through a fully digital, app-based interface.
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