Mumbai, Mar 9 (TNT): Reliance Retail Limited on Monday said it has acquired the ‘Pahadi Local’ brand along with its business from Pahadi Goodness Private Limited, strengthening its portfolio in the beauty and wellness segment.
‘Pahadi Local’ is an Indian beauty and wellness brand known for its nature-led formulations inspired by Himalayan ingredients and traditional wellness practices.
Commenting on the acquisition, Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said the brand’s focus on Himalayan wellness traditions and responsible sourcing makes it a strong addition to the company’s beauty ecosystem.
She said Reliance Retail plans to scale the brand through its omni-channel retail network while maintaining its identity and focus on authentic formulations.
The brand’s product portfolio is rooted in traditional Himalayan wellness knowledge combined with modern formulation science.
It works with women-led self-help groups in Ladakh and Himachal Pradesh, supporting local livelihoods along with initiatives in healthcare, education and environmental conservation.
Its key ingredient, Gutti Ka Tel (apricot kernel oil), has gained recognition for its use in skincare products and has also been acknowledged by Narendra Modi for promoting indigenous sourcing and enterprise.
As part of the deal, the founding team of ‘Pahadi Local’ will continue to guide the brand’s creative direction and product development.
Reliance Retail said it plans to expand the brand’s presence across its physical retail network and digital platforms as part of its strategy to invest in high-potential Indian brands in the beauty, wellness and lifestyle segments.
TNT KS
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