Dettol launches Original Foaming Handwash at Rs 109
The new product is designed to spread foam across the entire hand, addressing the common problem of inadequate handwashing due to insufficient rubbing, the company said in a release.
The company claims that the foaming handwash provides 10 times better germ protection compared to ordinary liquid handwash.
Guntas Mudgal, Regional Marketing Director – Health, South Asia, Reckitt, said the company recognised that incomplete coverage during handwashing, particularly among children, remained a major barrier to effective hand hygiene.
The new foaming format would make germ protection easier and more accessible for families while strengthening Dettol’s commitment to promoting better health and hygiene, he said.
As part of its promotional campaign, Dettol has partnered with digital influencers across India to create awareness through social media content in seven regional languages.
Digital creators, including Dharna Durga and Sukriti, are showcasing the product’s foam coverage and germ-protection benefits through demonstrations and household-related content.
The campaign combines television, digital platforms and influencer outreach to encourage product awareness and trial.
The Dettol Original Foaming Handwash is being launched across India at a special introductory price of Rs 109 for a 250 ml pump pack, the company said.
TNT TS
