ITC launches premium copier paper brand Carte Lumina in Hyderabad, Vijayawada
The new product range, introduced by ITC’s Paperboards and Specialty Papers Division (ITC PSPD), comprises two variants — Carte Lumina Regal in 75 GSM and Carte Lumina Blue in 70 GSM.
In a release, the company said the products were developed through extensive research and engineering and offered ISO brightness of over 95 and CIE whiteness of over 160, along with superior stiffness to ensure better print quality and consistent sheet performance.
The launch is being supported by a promotional campaign featuring badminton champion P.V. Sindhu with the tagline “Made for Champions. Made by a Champion”.
Rajesh Ponnuru, Divisional Chief Executive of ITC PSPD, said the launch marked an effort to strengthen the company’s position in the copier paper segment through product innovation, advanced manufacturing practices and improved quality.
The company aims to expand its customer base by offering premium products and an enhanced printing experience, he added.
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