Freyr Energy names Rohit Sharma brand ambassador, launches national rooftop solar campaign
Hyderabad, Sept 30 (TNT): Freyr Energy, a residential rooftop solar company, on Wednesday announced Indian cricketer and World Cup-winning captain Rohit Sharma as its first brand ambassador and launched a nationwide campaign titled ‘Solar Ho, Toh Freyr Ho!’.
The campaign highlights the long-term nature of rooftop solar investments and the importance of choosing a company that can provide service and support throughout the system’s lifespan.
In a release, the Hyderabad based Freyr Energy said it had installed more than 20,000 solar systems across over 40 cities in India in more than a decade of operations.
The company has also introduced initiatives such as a customer app, self-cleaning solar systems and solar experience centres.
The launch comes amid the implementation of the PM Surya Ghar: Muft Bijli Yojana, under which eligible households can receive government subsidies of up to Rs 78,000 for rooftop solar installations.
Financing options are also available to help reduce the initial cost of installation.
Saurabh Marda, co-founder and managing director of Freyr Energy, said Sharma was a natural choice for the company’s first brand ambassador, citing his consistency and performance in international cricket.
Radhika Choudary, co-founder and director of Freyr Energy, said the campaign emphasised the importance of choosing a reliable service provider for a solar system designed to operate over several decades.
Sharma said environmental protection was important to him and that rooftop solar offered families an opportunity to contribute to a cleaner and more sustainable future.
He added that he was pleased to be associated with the campaign to encourage more households to adopt solar energy.
The campaign will roll out through a series of creative advertisements and films beginning September 30, 2026. Sharma is exclusively managed by RISE Worldwide, the company added.
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